Is Your Website Costing You Customers?
Your website is often the first interaction potential customers have with your plumbing business. And if it’s slow, outdated, or confusing, you’re probably losing leads without even knowing it. A plumber website audit can reveal exactly where your site is falling short—and how much it might be costing you.
Here are 7 clear signs it’s time to overhaul your plumbing website before more business slips through the cracks.
Table of Contents
- 1. Your Website Isn’t Showing Up on Google
- 2. It Looks Like It Was Built in 2010
- 3. It’s Not Mobile-Friendly
- 4. Slow Load Times
- 5. No Clear Calls to Action
- 6. Outdated or Missing Content
- 7. You’re Not Tracking Anything
- What a Plumber Website Audit Can Do for You
- Don’t Let Your Website Cost You Another Customer
1. Your Website Isn’t Showing Up on Google
When someone in your area searches “plumber near me,” does your business show up in the results? If not, you have a visibility problem.
Search engine optimization (SEO) plays a massive role in whether customers find your website—or your competitor’s. A plumber website audit can reveal if your site is missing key ranking signals like:
- Relevant keywords (e.g., “emergency plumber,” “pipe repair”)
- Local SEO optimization (Google Business Profile, local listings)
- Mobile performance and site speed
If you’re buried past page one of Google, it’s time for a serious update.
2. It Looks Like It Was Built in 2010
Web design trends and user expectations have evolved. If your website still uses outdated fonts, blurry images, or clunky navigation, visitors may assume your business is just as out-of-touch.
A modern plumber website should feel clean, fast, and easy to use. Think:
- Responsive design that looks great on phones and tablets
- Clear, simple layout with obvious calls to action
- High-quality photos of your team, equipment, and work
If your website feels like a blast from the past, you’re turning customers off before they even call.
3. It’s Not Mobile-Friendly
Over 60% of all website traffic comes from mobile devices. If your site isn’t built for smartphones, it’s creating a frustrating experience for most of your visitors.
Common mobile issues include:
- Tiny text that’s hard to read
- Buttons too small to tap
- Layouts that break or require excessive scrolling
A plumber website audit will test your site’s mobile usability and recommend fixes that make it user-friendly across all devices—something Google also rewards in rankings.
4. Slow Load Times
Page speed isn’t just a tech detail—it directly affects your bottom line. Research shows that even a one-second delay can lead to a 7% drop in conversions.
If your site takes more than 2–3 seconds to load, many users will bounce before they even see your content. That’s money walking out the door.
Causes of slow sites include:
- Bloated images
- Outdated code
- Too many plugins or scripts
A performance-focused website audit will pinpoint these issues and show you how to fix them.
5. No Clear Calls to Action
You might have a great website, but if it doesn’t tell visitors what to do next, you’re losing leads.
Every page on your plumber website should guide users toward a goal—calling you, booking a service, or filling out a form. Yet many plumbing sites bury their contact info or fail to use action-oriented language.
Ask yourself:
- Is your phone number visible and clickable?
- Do your service pages include “Get a Free Quote” buttons?
- Is there a clear, easy-to-use contact form?
If not, you’re likely missing out on conversions.
6. Outdated or Missing Content
Customers want to know what you do, where you work, and how you can help. If your website doesn’t have this information—or it hasn’t been updated in years—they’ll move on.
Your site should include:
- Service area information (cities, neighborhoods, zip codes)
- Detailed service pages (e.g., water heater installation, sewer line repair)
- Up-to-date reviews, testimonials, or case studies
Google also prefers fresh, relevant content. So if your last update was in 2019, it’s hurting both your visibility and credibility.
7. You’re Not Tracking Anything
You can’t fix what you don’t measure. Yet many plumbing businesses have no idea how their website is performing.
A good plumber website audit includes a look at your analytics to answer questions like:
- How many visitors does your site get?
- Where are they coming from?
- What pages are they leaving from?
If you don’t have tools like Google Analytics and Google Search Console set up—or if you don’t know how to use them—it’s time to change that.
What a Plumber Website Audit Can Do for You
Think of a website audit like a diagnostic checkup for your business. It looks under the hood of your current site and identifies what’s working, what’s broken, and what needs a complete rebuild.
Done right, it can:
- Boost your search engine rankings
- Improve user experience (and reduce bounce rates)
- Increase calls, bookings, and form submissions
- Build trust with new customers
- Give you a competitive edge in your local market
And most importantly—it helps you stop losing business to plumbers with better websites.
Don’t Let Your Website Cost You Another Customer
If any of the signs above sound familiar, your plumbing business is overdue for a digital tune-up.
Start with a professional plumber website audit to find out exactly what’s holding you back—and what it will take to fix it.
👉 Get Your Free SEO & Website Audit for Plumbers Now
At Web Promote Pro, we specialize in helping plumbing companies turn underperforming websites into lead-generating machines. Whether you need better SEO, faster performance, or a full design overhaul, we’ll make sure your site works as hard as you do.